Simply put, search engine optimisation (SEO) is a process of improving the quality of a website so as to increase the volume of web traffic of that website and make it visible by obtaining a higher ranking in the search engine results page(SERP).
This is an organic(natural or un-paid) process which helps the website visible even in top search engines like google,bing,yahoo and others. SEO helps the company to increase its customer base, visibility and quality.
SEO is a methodology of different strategies and techniques which primarily uses the search pattern which is generally implemented by netizens to take the website to better position of visibility in SERP(search engine results page).
Search engines ranks the website by the pertinence of the term used for searching based on many factors. Passionwebs target is to bring our clients to top position in SERP using variant techniques.
In the many strategies we use the primary one is to combine on-page optimisation and off-page optimisation strategies so that search engines deems and rank the website higher in SERP.
Visibility is the first step for good marketing, people get magnetized towards you only if you are seen by them. A website of your own would help you to get recognized among people but it happens only when your website have sufficient visitors.
There are many ways to increase the number of visitors visiting your page ,search engines are the foremost and best option to increase the volume of web traffic to your website. According to some surveys from beussery
1) 84.2% Google clicks are directed towards the organic searches.
2) There is 30% increase in sites visit over two months after it is optimised by SEO.
We at Passionwebs use a highly effective 7 step SEO process